The Marketing Mix: Thought-starters for B2B Business Leaders
As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started?
The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics.
Whether you’re interested in reaching a wider audience, picking the right channels, or building a marketing team, The Marketing Mix is in your corner.
Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way. As Principal and Chief Marketer at Solent Strategies, Steve now helps tech companies who are ready to punch above their weight.
The Marketing Mix: Thought-starters for B2B Business Leaders
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Keeping Up With Marketing Trends
I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly.A few years ago, it was all about in-p...
Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks
I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-...
