The Marketing Mix

The Marketing Mix talks to B2B professionals about their experiences in and around the discipline of Marketing. Whether it’s the best approach to demand generation, getting the most out of in-person events, or thoughts on how AI is going to change the industry, our guests share their knowledge and expertise in all things Marketing.Each episode features someone who’s out there, in the mix, “getting stuff done.”  We talk about their career journey to where they are now; find out how they get - and stay - ahead of the curve; and dig into the latest trends in Marketing. Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way.